Chatbots developed by software development company in Delhi play a huge role in Digital Marketing and have the potential to transform marketing strategies post-pandemic.

A chatbot is a marketing automation process that effectively replaces human capabilities. A custom software development company in Delhi can help you develop and implement two types of Chatbots – rule-based and human-interaction-based Chatbots.

What Are Chatbots? What Can they Do?

Chatbots can practically do anything – talk to your prospects, generate leads, convert visitors into customers, engage customers, solve problems, provide solutions, drive sales, and even deliver the best consumer experience – without human intervention.

Swiggy and Zomato are two popular food delivery platforms that use Chatbots developed & implemented by software development company in Delhi for customer service. When you click on the Help section and ask where your order is, a Chatbot responds to you with a precise answer.

Chatbots can copy human conversation in both text and audio – will talk to your customers and respond to their queries just as you would.

How Can You Implement Chatbots And Make Them Efficient Marketing & Sales Reps?

In Marketing 

Chatbots can ask meaningful pre-conditioned questions to website visitors to understand what they want so that your marketing team can send relevant marketing and promotional content based on the answer selected. For instance, when a visitor selects option B for the question your Chatbot puts forward – ‘Please choose the right choice – A) I want to buy a Smartphone B) I am browsing products,’ your marketing team will share information about different smartphones in the budget, their specifications, etc. to persuade the user.  

In Sales

Through different rule-based questions, Chatbots can determine what phase of customer journey a visitor is and notify the sales representatives of the right time to present a stunning pitch. For instance, when the user chooses option A for the Chatbot question ‘Please choose the appropriate option – A) I want to buy a Smartphone B) I am browsing,’ then the Chatbot will notify the sales team to call the user with suitable smartphone options and discount offers.

Benefits Of Chatbots

–         It gives you real-time customer data that helps you deliver a personalized consumer experience.

–         Chatbots reduce money spent on your human resources by 40% by automated customer service.

–         It processes information and comebacks with quick and accurate responses, which customers value most.

–         Process automation makes yourself available to your customers 24/7, even when you are holidaying.

Talk to the Best Software Development Company in Delhi NCR to explore more options with Chatbots.

Read More Blogs…



Avatar placeholder

Your email address will not be published. Required fields are marked *