As organizations step into the new year of 2024, along with foresight and preparation to keep clients satisfied, businesses stay resilient and are constantly updating themselves. One such priority that is constantly evolving is the Customer Relationship Management sector (CRM). By associating with the best software development company in Delhi NCR, businesses can benefit from cutting-edge tools that have redefined the ways we engage with customers, manage contacts, and track sales segments in a company. Read on to learn the latest CRM developments that are expected to rock the business world in 2024.

AI-Driven Personalization

Artificial Intelligence (AI) is long gone to be known as the concept of the future. AI has gained popularity and is in action in our current business models and is expected to flourish in the future as well. The industry projections expect AI to give way to a massive $80 billion in revenue by 2025. Businesses have relied upon AI to build customized and personalized interactions with clients.

With an efficient CRM, businesses can steadily boost sales by up to 29%, according to a recent survey. AI is capable of processing large volumes of data and giving personalized outputs that can help build business projections worth millions in a matter of a few minutes. An IT company in Delhi can help you customize such software to aid in your business growth.

Hyper-Automation for Efficiency

Since the advent of CRM, automation has been its cornerstone, and in 2024, it is expected to evolve to hyper-automation. Industry statistics reveal that CRM solutions are being used by over 91% of companies that have more than ten employees in order to exponentially increase their efficiency and improve internal communications effectively.

Robotic Process Automation (RPA) is expected to completely automate repetitive tasks throughout the customer journey. Organizational support, lead generation, data entry, customer support, and feedback support are offered by hyper-automation. With these in place, an overall reduction of errors, streamlined processes, and enhanced efficiency are made possible.

Unified Customer Data Platforms

When companies amass a large amount of customer data from several resources, a common platform to store these data and process them becomes crucial. A recent survey suggests that 82% of successful businesses use these unified data platforms to build sales reports and other strategic projections that lead to an increase in revenue. Apart from this, an IT software company in Delhi offers technology that helps these platforms enable cross-selling ideas, categorizing users, and helping in the decision-making process.

Enhanced Customer Analytics

In the coming years, customer analytics is going to be beyond basic reporting. Customer analytics needs to be predictive and actionable to enable higher levels of customer management. Apart from helping in making strategies, the enhanced customer analytics, which AI and machine learning boost, will speed up the decision-making process based on data, thereby increasing overall performance multifold.

Augmented Reality (AR) for Immersive Experiences

Though customer satisfaction is the primary goal, one of the key factors influencing the positive impression is the customer experience. AR market, which is projected to reach $70.01 billion by 2023, showcases the reach and popularity of this technology among businesses to attract their consumer base. As AR offers an immersive experience, the e-commerce sector dealing with fashion and interiors is exploring every possibility of the technology. Along with improved shopping experience, customer engagement and customer satisfaction are added brownie points of this technology which is used by Best Software Development Company in Delhi NCR.

2024 is set to be the transformative period of CRM, with new technologies to be introduced and elevate customer experiences through them. DI Infotech is one of the custom software development companies in Delhi, offering exemplary CRM applications that can propel your business to new heights. Get in touch with us now to kickstart your journey towards success.

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